What Women What by Paco Underhill

This book is about how women are changing the global marketplace through their rising economic power. It gives a short synopsis of how certain businesses are/were geared toward men and how some businesses are changing/ have changed to attract female customers. Businesses can succeed by making women comfortable by catering to her standards for cleanliness, control, security and consideration about issues involving weight and muscle.

isbn: 978-1-4165-6995-4

Sixteen Brides by Stephanie Grace Whitson

This novel is based on the fact that women successfully homesteaded in the west. It was an interesting and fun read.

isbn: 978-0-7642-0513-2

Cognitive Surplus Creativity and Generosity in a Connected Age

by Clay Shirky

This book explores the effect social media is having in society, how it is currently evolving and what effect it is having on our capability to share knowledge which previously was more difficult to share.

Here is the author's website: http://www.shirky.com/

isbn:978-1-59420-253-7

What's Mine is Yours, the rise of collaborative consumption by Racel Botsman & Roo Rogersh

This book explores how the internet helps people share, barter, lend, trade, gift and swap. It organizes examples into product service systems, redistribution systems and collaborative lifestyles. It explains the underlying principles that make collaborative consumption work; critical mass, idling capacity, belief in the commons, and trust between strangers. The book's website is http://www.collaborativeconsumption.com/

isbn: 978-0-06-196354-4