Wired to Care by Dev Patnaik

The main idea of this book is that companies in order to be the most successful that they can be need to understand their customer and the way they do that is through empathy. Empathy helps people in a company understand their customer and identify with their customer which enables them to provide products/services that their customer really wants. The second idea is that strategies to enhance empathy need to be built right into a company so everyone in the company can identify with the customer in order to provide the best products/services across the board.