This book starts with exercises to conquer your fears and build your goals.
Then it discusses setting up a support structure of people, space, time and money. Once you've prepared your mind and set up an environment conducive to producing art then she discusses how to price your art and the tools needed to sell it. Tools such as mailing list, newsletter, business cards, pictures, artist statement, resume, brochures to name a few.
She then discusses what is needed to sell art at various venues. Art can be sold in your home, your studio, group show, art fairs, festivals and galleries. Marketing is discussed both in preparing for a show and ways to market your art.
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