This book first encourages you to become an artist by doing exercises which help you dream, then set goals and make the commitment. Next you create a support structure consisting of people, space, time and money.
There's a section on preparing to selling your art by pricing to sell, pricing consistently and presenting your art along with taking care of business with inventory, book keeping and sales tax. Also it's very important to keep track of dates and where your art is.
She discusses tools for selling your art such as a mailing list, newsletters, business cards, stationary, photos of your pictures, career summary, artist's statement, resumes, brochures and portfolio. Also Publicity via local papers, press releases, art reviews, local & national art magazines, paid advertising, prints and posters.
She discusses various selling venues, your own show at your home or studio, group show (co-op, membership, juried and art contests), art fairs & festivals and galleries.
(c) 1996
ISBN 0-89134-685-6
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