She strongly believes that creating pictures must be the focal point of an artist's life, not a part-time job. She believes that you bring on demand by producing and displaying your work.
When first starting out you must build your credentials by establishing and meeting goals. You need to define your market, determine your worth, build a selling personality, record accomplishments, build sales, create your own publicity and promotion pieces.
You need to figure out how many paintings sold at your highest price will meet your living expenses. You must be disciplined in both production and selling. It helps to organize your work hours with a weekly schedule, scheduled solitude, and home studio space. Keep a running record of ideas that will produce income.
She warms up with blind squiggles and discusses knowing when your painting is finished by using four quarter method, warm/cool dominance, three values (light, medium, dark), and where does the lightest light meet the darkest dark.
She discusses creating a successful image with a resume and other techniques.
She describes various selling venues; outdoor sales & local shows, juried art exhibitions, galleries & museums, alternative spaces.
As an artist you are a business person so need to be aware of copyright laws, pricing (never lower, stay consistent), book-keeping, pay yourself (cash flow savings account, paintings sold on no interest time payments), benefits (health, retirement), taxes (accountant), banking, barter
(c) 1989
ISBN: 0-89134-294-X
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