This book discusses how people start down the entrepreneurial path to have freedom, but then chaos enters and they have to grow or die. It discusses mindset strategies to achieve balance via emotional capital, disciplined optimism and entrepreneurial independence. It shows system strategies that can control your speed via centralizing, followup (very important marketing principle) and automating. You need to keep yourself from backsliding to keep your freedom.
I love this saying re-written in his book from Ghandi which I've had posted on my wall for years.
"Thoughts become words,
Words become beliefs,
Beliefs become actions,
Actions become habits,
Habits become your character,
Character becomes your destiny."
He recommends cultivating the right thoughts by asking yourself these questions:
Why do I want to be an entrepreneur, be successful?
Is my succes worth the hard work I put into it?
What successes have I seen?
How can I get more of that success so that my business can become what I always envisioned?
He recommends books either by speed reading or listening.
Disciplined optimism is the undying belief that your small business will achieve success while confronting current reality and confronting the facts because you want to.
Business systems must be built to share, help you do what you should, have personal communications, prevent mistakes and be centralized which will give you more time, less stress and greater confidence. You need to identify how information is coming in and have consistent follow-up. Follow-up should incorporate segmentation, education, repetition, variety, and automation. Also the sales cycle, follow-up, sales information, responding to communications, maintaining inventory, managing employees, fulfilling orders, billing, collection and creating marketing pieces should be automated. Automation will save you time, money, and manual labor.
ISBN: 978-0-470-59932-7
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